The brand name Amulsourced from the Sanskrit word Amoolyameans priceless. Amul products Slide
The old Product approach is to develop and produce a product as good as possible Chocolate marketing 4p and 4c market and make sales.
The Consumer approach is to study consumer wants and needs, and to manufacture products in response to those needs. Validity discover that product with great consumer needs may not be valid and need to be addressed. We have recently cases of product with great consumer demand such as toys and foods from China that needed to be moved out from the shelves due to high risk nature of the products.
Marketing should not only consider the wants and needs of the consumers, but also other product factors of safety, environment, and social issues, viz.
Many internet products may be of great demand to consumers but should not be marketed to due to age inappropriateness, to cite an example. Value Price charged to consumer is no longer a sufficient marketing parameter for it is only one part of consumer cost.
If we sell product on e-bay, for example, we have to consider the cost of currency exchange lost and exchange risk to the client.
Hence, a co-net work of Paypal was created to lower consumer buying cost. Or driving to eat a bowl of noodles would incur additional driving cost, etc. Value marketing go one step further to advocate that lowest price and considerate cost are not sufficient in today's marketing solution.
As more people are getting higher up in their standard of living, people are more product and cost conscience of what they eat, what they wear, what they drive, etc.
Value is more than just the price or the cost. Venue The whole Thai centuries old retail market is almost totally wiped out in a short time span of years because of the shift of marketing from Place to Convenience. A distribution channel of providing just a place to buy is longer competitive.
The convenience stores such as the ubiquitous 7-Eleven or giant super stores like Tesco, Big-C, have seized the retails sale by providing conveniences of all kind to customers.
Convenience needs to take one step higher up to the Venue level. Venue is not only providing place for clients to come.
It is sales to your home. You can really shop while having your pajamas on. Pizza home delivery has snatched up a big portion of food sales all over the world.
Food is just at your finger tips.
How about internet sales, internet banking, or what have you? May be we should provide our customers with a buying venue of electronic gadget of some kind instead of a place or conveniences. Vogue Lauterborn advocated communication instead of promotion.Marketing Plan for Hershey Chocolate Defining the Business Mission, Hershey's Kiss is one of the most popular products of the brand with its small mouth size, making them very easy to snack.
The 4C’s of Marketing Mix. To stay in the market for long and to find a position in customers’ minds, you have to think like customers and form strategies which benefit both the parties.
The 4C’s marketing concept focuses on niche marketing unlike mass marketing which was propagated by the 4P’s. Marketing – from principles to practice” Novi Sad; April Marketing fundamentals - the 4 Ps: Pricing, Promotion, Product, Place Davide Pettenella University of Padova - Italy.
Paper organisation Introduction - the objective: why we need to improve marketing techniques? 1.
Pricing methods. Learn 4ps of marketing with free interactive flashcards. Choose from 81 different sets of 4ps of marketing flashcards on Quizlet. With further research, the 4Cs of marketing expanded to 7Cs of Marketing, adding three new elements: Caring, Coordination and Confirmation.
The 7Cs Compass Model is used for co-marketing. But this model faced a lot of criticism for being identical to 4Ps of marketing. Marketing The success of any new venture is as much due to the marketing plan as it is to the product’s quality and usefulness. Many excellent products have failed due to poor marketing while some questionable products have skyrocketed just because of marketing.