Example blue ocean strategy

Many Indian Ocean littoral states rely heavily on their Blue Economy as a source of income, nutrition, employment, and generally a driver of development. Meanwhile, oceans are considered the biggest crime scene in the world as vast unregulated spaces offer perfect conditions to hide criminal activities, namely anonymity and freedom from law enforcement. Crimes committed at sea not only threaten the security of seafarers and undermine blue economies, they also have harmful societal spill-over effects in littoral states such as, for example, increase in drug addiction in small island developing nations that are transit points for maritime narcotics smuggling.

Example blue ocean strategy

Blue Ocean Red Ocean vs. You may think that Chan Kim and Renee Mauborgne may fall into the category of trying to coin new words to set their concepts apart, but there is method to the madness. The concept is quite simple to understand. The Red Ocean is where every industry is today.

There is a defined market, defined competitors and a typical way to run a business in any specific industry. The researchers called this the Red Ocean, analogous to a shark infested ocean where the sharks are fighting each other for the same prey. A couple of years ago, my husband and I vacationed in Tahiti and went on a shark feeding dive.

Blue Ocean Strategy - Wikipedia

It was amazing to see how the sharks tore apart the chum and beat each other up over every morsel. Thus the term, Red Ocean.

Example blue ocean strategy

The Blue Ocean, on the other hand, is calm, smooth, with lots of food and little or no competition. This is where everyone would like to be and it is possible for you to have a Blue Ocean. These organizations created their blue ocean and so can you. Here are the differences between the Blue and Red Oceans.

So just what does this mean? Focus on current customers vs. In most industries there is little effort to attract new buyers to the industry, thus the focus on the customers currently purchasing in that industry.

Red Ocean vs. Blue Ocean | The Corporate Strategy Blog

In the Blue Ocean, there is a focus on trying to increase the size of the industry by attracting people who have never purchased in that industry. Compete in existing markets vs.

Create uncontested markets to serve. But how do you do that? Existing markets are all the customers doing business in the industry right now, whether they are doing business with you or your competitors.

If someone wins a customer, then it is assumed, someone will lose a customer.Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD as an example of a blue ocean strategic move. Starwood Hotels and Resorts Worldwide: In an interview to INSEAD Knowledge, Robyn Pratt, Vice President, Six Sigma and Operational.


Considering a New Approach. Blue Ocean Strategy is the strategy of creating “new market space that is uncontested.” The goal of a strategy like this is to: Find places where the competition is irrelevant; Reconstruct market boundaries.

Blue ocean strategy is based on over decade-long study of more than strategic moves spanning more than 30 industries over years. This is an example of path three of blue ocean strategy’s six paths framework that suggests that companies can gain new insights into unlocking blue oceans by looking across the chain of buyers in an industry and shifting their focus to a previously overlooked set of buyers.

JSON You are encouraged to solve this task according to the task description, using any language you may know. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Kindle edition by W. Chan Kim, Renée A.

Example blue ocean strategy

Mauborgne. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space .

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